*** NEW AWARD*** 

 My book ETHICAL CHIC: The Inside Story of the Companies We Think We Love

has just been named one of the Best Business Books of 2012 by Library Journal

http://reviews.libraryjournal.com/2012/12/best-of/best-books-2012-business/

This book analyzes six well-known companies that are seen as socially responsible and hip, to see if they really deserve their sterling reputations.

Find out the real story about Starbucks, Apple, Trader Joe’s, American Apparel, Tom’s of Maine and Timberland:.

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I am a prize-winning author and journalist with over 20 years of experience specializing in health care, retirement issues, and the nexus between business and public policy. I write regularly for The New York Times, Newsday, The Scientist, Institutional Investor, and more

Do We Have To Return to the Paleo Era — or the USSR — To Be Green?

The New York Times, Sept. 21 and 19, 2014

http://www.nytimes.com/2014/09/21/fashion/the-paleo-lifestyle-the-way-way-way-back.html?ref=fashion

and

http://www.nytimes.com/2014/09/19/world/europe/as-moscow-landfills-near-limits-recyclers-do-whatever-it-takes.html?ref=world&_r=0

There’s no denying that our parents and grandparents during the rationing era of World War II recycled a lot more and wasted a lot less than we do now. So did Russians in the Soviet Union, and of course so do hunter-gatherers today who live like our cave ancestors. And personally, I’m a semi-Luddite: I don’t have cable TV, I’ve never used Instagram or Foursquare or Spotify, and I use only 2 apps on my iPhone. Nevertheless, I do like email — as well as flush toilets and free speech. In other words, how do we combine the best of the natural life with the most natural parts of the e-life? Paleo people are taking a first step by reading email at night with amber sunglasses.

 

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From the other side: Check out my book reviews for The National at http://www.thenational.ae/featured-content/search?searchKey=Fran+Hawthorne&choice=true&pageNumber=1 and The New York Journal of Books at http://www.nyjournalofbooks.com/search/apachesolr_search/Fran%20Hawthorne

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