*** NEW AWARD*** 

 My book ETHICAL CHIC: The Inside Story of the Companies We Think We Love

has just been named one of the Best Business Books of 2012 by Library Journal

http://reviews.libraryjournal.com/2012/12/best-of/best-books-2012-business/

This book analyzes six well-known companies that are seen as socially responsible and hip, to see if they really deserve their sterling reputations.

Find out the real story about Starbucks, Apple, Trader Joe’s, American Apparel, Tom’s of Maine and Timberland:.

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I am a prize-winning author and journalist with over 20 years of experience specializing in health care, retirement issues, and the nexus between business and public policy. I write regularly for The New York Times, Newsday, The Scientist, Institutional Investor, and more

(Part Two) Handwritten Thank-You Notes,  Printed Books, and Bookstores

The New York Times, April 12, 2014

http://www.nytimes.com/2014/04/12/us/bookstores-in-seattle-soar-and-embrace-an-old-nemesis-amazoncom.html?ref=us&_r=0

I’d sure like to believe that independent bookstores, such as the new Phinney Books in Seattle, and Ann Padgett’s Parnassus Books in Nashville, and our own  Community Bookstore in Brooklyn, are starting a strong growth trend. But it’s not clear how Amazon is supposedly helping these pinprick rivals, even in Seattle (other than by boosting the Seattle economy). On the contrary, the first two examples are owned by authors with independent incomes, which may mean  that being a bookseller is destined to be only a hobby. The most promising news is that publishers are increasing their support with easier return rules and promotion help. Now it’s up to readers to do our part! Give books as gifts. Even Barnes & Noble gift certificates are better than Amazon credits.

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From the other side: Check out my book reviews for The National at

http://www.thenational.ae/featured-content/search?searchKey=Fran+Hawthorne&choice=true&pageNumber=1

and The New York Journal of Books at

http://www.nyjournalofbooks.com/search/apachesolr_search/Fran%20Hawthorne

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