e , which

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        *** NEW AWARD*** 

 My book ETHICAL CHIC: The Inside Story of the Companies We Think We Love

was named one of the Best Books of 2012 by Library Journal

http://reviews.libraryjournal.com/2012/12/best-of/best-books-2012-business/

This book analyzes six well-known companies that are seen as socially responsible and hip, to see if they really deserve their sterling reputations.

Find out the real story about Starbucks, Apple, Trader Joe’s, American Apparel, Tom’s of Maine and Timberland:.

*************************************************

I am a prize-winning author and journalist with over 20 years of experience specializing in health care, retirement issues, and the nexus between business and public policy. I write regularly for The New York Times, Newsday, The Scientist, Institutional Investor, and more

The Real Business Value of the Oscars

The New York Times, February 26, 2017

Why, after 89 years,  do tens of millions of us still devotedly watch the Academy Awards? The basic escapism of the movies? Sure. A unique chance, within a single three-hour stretch, to see samples of some of the most accomplished acting, screenwriting, directing, and visuals of the year? Definitely. A parade of designer gowns? Um, not my thing, but apparently lots of viewers salivate over this. Interviews with stars pretending to be unscripted? Ditto. Clips of beloved old movies? My favorite part! Increasingly, in recent years, political quips to rival SNL? Yes (if you’re liberal). All of this is actually not a bad model for a socially responsible business: Enough marketing and glitz to sell products, but the emphasis — indeed ,the raison d’etre — is on high-quality products, and often with a political statement attached. PS I’m rooting for Hidden Figures.

 

 

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